Meltygroup is a media company dedicated to millennials and youth culture digitally, with more than 100 million views each month on all their media.
These media are aimed at the 18-34 year old demographic
(melty.fr, Shoko.fr), their social ecosystem and Snapchat Discover.
NEOM is a new super city project based in KSA that will emerge from the sand in 2025.
Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.
Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.
PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.
We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.
Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.
Viva Technology is a prestigious French event where large companies and investors meet promising start-ups. PMU was the main sponsor of the event with the aim of promoting their investment into esports and gaming.
Magic The Gathering: Arena is a free-to-play digital collectible card game that brings the original strategy game to life. Five streamers and one esports team were contracted to play for at least ten hours each during the month of October, 2018. These streamers had a variety of competitive backgrounds.
Luckbox is a new esports betting platform looking to build an enthusiastic community on Discord and Telegram. They partnered with us before their launch to jumpstart their community and generate platform awareness.
In 2018, PMU invested in CS:GO esports. Their goals were to reach new audiences, to renew their brand image towards young people and also to be seen as an important esports sponsor in France.
We worked with them to build an entire competition named after the company “PMU Challenge” on the game Counter-Strike : Global Offensive.