PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.
We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.
We project managed the event from the initial idea to the live finals at the Viva Technology 2017 event in Paris. The live event day consisted of a competition finals and also a cosplay contest which included some of the most well known cosplayers in France.