Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.
To demonstrate the capabilities of the Sansar platform, we produced a campaign around the famous music label Monstercat, which involved a full-blown concert inside Sansar’s virtual nightclub. To achieve this, we coordinated 60 streamers across multiple countries and languages to simultaneously participate in the live show – all within a 3 hour time window.