NEOM is a new super city project based in KSA that will emerge from the sand in 2025. The Kingdom has the ambition to make NEOM the regional hub for esports, starting with an esport academy to scout and nurture local talents.
With NEOM, we delivered more than 80 hours of consulting to
help them build a successful academy, that would be the center
of a local esport ecosystem.
We developed the project further than the academy, cocreating
a whole facility dedicated to esports & gaming, professional
and athletic development, and tourist venues.
The project extends over 6 years and 3 different phases, calculating the macro-economic impact of making NEOM, the place to be for esports in MENA.