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PMU Challenge CS:GO

In 2018, PMU invested in CS:GO esports. Their goals were to reach new audiences, to renew their brand image towards young people and also to be seen as an important esports sponsor in France.

We worked with them to build an entire competition named after the company “PMU Challenge” on the game Counter-Strike : Global Offensive.

Similar to the League of Legends PMU challenge, we provided consultancy and then project managed the entire CS:GO PMU Challenge from the initial concept to the live finals at the Vincennes Hippodrome in June 2018.

Recent Case Studies

photo of melty esports
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Pagan Online – Wargaming

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PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

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Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

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