GosuRabbit

PMU Challenge CS:GO

In 2018, PMU invested in CS:GO esports. Their goals were to reach new audiences, to renew their brand image towards young people and also to be seen as an important esports sponsor in France.

We worked with them to build an entire competition named after the company “PMU Challenge” on the game Counter-Strike : Global Offensive.

Similar to the League of Legends PMU challenge, we provided consultancy and then project managed the entire CS:GO PMU Challenge from the initial concept to the live finals at the Vincennes Hippodrome in June 2018.

Recent Case Studies

Case Study

Pagan Online – Wargaming

Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.

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Case Study

Asphalt 9 esports Series

Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.

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Case Study

PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

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Case Study

Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

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Case Study

Fortnite PMU-Vivatech Show

Viva Technology is a prestigious French event where large companies and investors meet promising start-ups. PMU was the main sponsor of the event with the aim of promoting their investment into esports and gaming.

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Case Study

Magic The Gathering : ARENA

Magic The Gathering: Arena is a free-to-play digital collectible card game that brings the original strategy game to life. Five streamers and one esports team were contracted to play for at least ten hours each during the month of October, 2018. These streamers had a variety of competitive backgrounds.

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