YOOX NET-A-PORTER GROUP is the world’s leading online luxury and fashion retailer
YOOX’s goal was to have a campaign to celebrate International Women’s Day, which we executed by bringing together four different successful women from various backgrounds. We brought together international music star Zara Larsson, professional skateboarder Leticia Bufoni, gaming/chess content creator Alexandra Botez, and radio & TV presenter Yinka Bokini for a roundtable on Twitch (which we also produced). They discussed the challenges women face in their personal and professional lives, and also about what it takes to be a successful woman in 2021. The roundtable was then signal boosted on Instagram.
The project was a huge success, generating more than 250.000 likes on instagram and 60.000 views on Twitch