Traverse is an insurance company specialised in insuring hardware and precious goods.
Their new campaign asked us to create assets and run media buying focusing on gamers in Texas.
We found the right message, tone of voice and visuals to fit with their target audience and their already existing DNA, whilst focusing on a very niche subject, with conversion in mind.
This campaign generated more than 8,300 installs and over 388,600 impressions and 26,726 clicks.