Imangi Studios is known for creating the popular free iOS and Android game Temple Run. We commissioned a streaming community of 15,000+ members to incentivize and facilitate the activity of Temple Run 2. Participants were equipped with media assets for the latest expansion ‘Pirate Cove’, and were provided access to ad-free builds by request.
This campaign resulted in strong, continued growth and reputation on Twitch through influencer engagement. Over 100 channels streamed the game during the campaign generating over 265 clips of tournament runs. The Twitch category saw a 106% follower increase and 1,877% hours broadcast increase. Twitter activity soared with 2,305 hashtag tweets during the campaign. Temple Run 1 & 2 are amongst the top 10 most downloaded mobile games of all time.