Skill Labs is the first horizontal and analytic platform which facilitates and improves cooperation for all key groups of stakeholders within Play-to-Earn. They want to give gamers the opportunity to finally turn their passion for gaming into a source of income.
We were commissioned to help Skill Labs with their branding and strategy the strategy for the launch of their token(INO), and the launch of multiple of their services
We first reviewed the existing branding (Skill Guilds) to better align with their vision as well as executed an analysis of their target audience, goals & objectives, competitors and overall market.
Based on that, we created a new branding and positioning strategy including their Mission, Vision and Values, and Social Media tone of voice in the gaming, and crypto ecosystem.
Finally, we built on that brand identity to launch multiple services, including their NFT Trials system, as well as design and implement a 360° campaign prior to the launch of their Token. This campaign included but was not limited to:
- Influencer Strategy
- Content creation
- Social Media Strategy
- PR
