Nacon (formerly Big Ben) is a well-known french developer and publisher. They are known for games like WRC and games associated with the Warhammer franchise (including Blood Bowl and Warhammer: Chaosbane).
For the release of the beta of their new rogue-lite game, Rogue Lords, we filtered through 50,000 top content creators and commissioned almost 200 creators during a week in a massive beta-keys distribution campaign.
This campaign generated over 340 pieces of content from 184 different creators, with over 140,000 views on YouTube and more than 10,000 livestream views within the first 30 days.
- 706 hours of gameplay broadcasted
- 12,600 hours watched
- 1,272 click-throughs to sale
- 147 live streams