Red Magic is the gaming arm of Nubia and seeks to harness their skill in smartphone design to create high-performance mobile gaming experiences. We brought together two communities with over 5,000 combined members to organically spread awareness of the Red Magic Mars phone through authentic channels. We created a Call To Action with a variety of incentives and utilized the communities, as well as the influencers within those communities, to signal boost the initiative.
We kicked off the launch of Pagan Online by engaging online personalities from the United States, Canada, United Kingdom, Germany and France to produce live content on Twitch. The campaign was coordinated to target five specific time slots to engage as much of each influencer’s audience as possible. The result was a well-received launch at Gamescom 2019 and a mountain of quality content.