Razer is the world’s leading lifestyle brand for gamers, equipping them with everything from laptops to keyboards and other accessories.
To touch gamers around the world, we organized a Fortnite Tournament, the Razer Invitational. The tournament lasted for 2 months in total, and was open to the public.
We were commissioned by the brand to find streamers in Spain, France, Russia, Germany and the UK to stream and comment the tournament live.
The campaign was a huge success with dozens of hours of content created, more than 500,000 views on Twitch, and thousands of impressions on Social Media
- More than 500,000 views on Twitch
- 5 Countries
- 12 micro to medium-size influencers
- 5 languages