GosuRabbit

NFTs aren’t just entering the gaming market, they’re becoming a part of the games.

Players in the upcoming business simulation video game Legacy can spend Ethereum on plots of land to set up their businesses. (Image by 22cans)

Last month, GosuRabbit discussed how non-fungible tokens (NFTs) and cryptocurrencies are becoming integrated into the gaming and esports scene. But whilst esports organisations continue to partner with crypto companies, video game developers are looking to bring NFTs into their games.

One such game is Axie Infinity, which has already gained national coverage due to its intriguing play-to-earn gameplay. Players collect small pets called “Axies” which can be fought in battles against other players in a turn-based card game.

The reason why Axie Infinity has become so popular is because of the big market surrounding pets. Each Axie can be bought and sold on the game’s marketplace. Over the past 30 days, just under two million Axies have been sold, totalling around 390 million USD in Ethereum, according to the marketplace’s website.

However, Axie Infinity is far from the only video game to be based around NFTs. Famous British game developer Peter Molyneux is close to releasing a new business simulation game, Legacy, that uses its proprietary cryptocurrency, LegacyCoin. This is where players in the game can build their company from the ground up and control every aspect, from the workers to the sprawling town.

Whilst the game isn’t scheduled for release until 2022, parcels of land in the game have already been sold for insanely high prices. According to IGN and Rock Paper Shotgun, the most expensive plot sold for 900,000 USD, with the game as a whole bringing in over 53 million USD.

The dollar amounts show the level of commitment that gamers and investors are putting into these crypto-based games. With the potential to make actual money off of playing video games, some people have even quit their jobs to become full-time crypto miners in these games.

As more gamers are buying into crypto-based games, the success of Axie Infinity and Legacy shows how NFTs and cryptocurrencies are becoming a major force in the gaming market. As the blockchain rapidly gains popularity and crypto-based games become more widely known, it’ll be interesting to see how far this trend can last and if it’ll be a part of gaming’s long-term future.

If you enjoyed this article, follow us on Linkedin for regular updates in the future!

Recent Case Studies

photo of melty esports
Case Study

meltygroup

Meltygroup is a media company dedicated to millennials and youth culture digitally, with more than 100 million views each month on all their media.
These media are aimed at the 18-34 year old demographic
(melty.fr, Shoko.fr), their social ecosystem and Snapchat Discover.

Read More »
Case Study

Pagan Online – Wargaming

Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.

Read More »
Case Study

Asphalt 9 esports Series

Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.

Read More »
Case Study

PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

Read More »
Case Study

Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

Read More »