Genshin Impact is an open-world action role-playing game that allows players to control one of four interchangeable characters in a party.
We were mandated to source and manage 5 influencers over 3 countries, both on YouTube and on Twitch, to demonstrate the game as well as discuss the latest update.
This campaign was a huge success. It was seen by more than 80,500 unique viewers on Twitch.
This campaign also generated over 864,000 total views on YouTube, and more than 953,000 views on Twitch in the first 30 days.