The Coca Cola digital marketing team wanted to reach the gaming audience by providing content about video games.
We created a dedicated content corner on the website melty.fr, fully branded with Coca Cola Zero and filled with content about video games (reviews, news, videos etc).
After 3 years, Coca Cola changed their brand strategy, using only the Coca Cola brand and not Coca Cola Zero or Coca Cola Light brands.
We switched from Coca Cola Zero Gaming Zone to a brand new platform called Coca Cola Gaming Stories.
3.2 million monthly visitors
15 influencers engaged
400,000 fans on social media & video platforms
3 years of daily gaming content