Civitas is the world’s first community-driven Play & Earn strategy game. The gamefi project is in development stages and due for beta release in Q1/2 2023.
With a new character mint approaching we were tasked with growing the Civitas community of web3 enthusiasts. The project boasts a number of A-list game developers and outstanding art style. We leaned heavily on both these factors in our strategy to grow credibility, primarily on Twitter.
Working closely with Twitter, we spent time carefully optimising the Civitas account and profile page to allow us to run ads without risk of being blocked. We were then able to serve follower ads targeted to our audience.
To ensure these new followers became engaged with the project, we supported the social team by identifying the content that web3 enthusiasts expect to see, then boosted a sample of these posts to this new follower base.
The campaign was considered a significant success with huge community growth alongside recognition within the industry through new collaborations and earned media.
- 105,000 new human followers
- 2.6 million video views
- 92% growth in brand search
- 6 new web3 collaborations