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ASTROPAY

astropay ad

AstroPay is a global payment solution. They engaged us for their first B2B gaming campaign to help their entry into the gaming & esports industry.


We created a pixel art character, Astra, symbolising the brand in the gaming universe for this campaign. 

We then used this character in various activations and assets to use for their Marketing and Sales teams globally. We did the Strategy, Artistic Direction, Copywriting, and production for every asset of this 360° campaign.

We also managed the Media Buying campaign, focusing on Brazil, India, and emerging markets, generating 4 million impressions with  an average CPM of 0.54$

Recent Case Studies

photo of melty esports
Case Study

meltygroup

Meltygroup is a media company dedicated to millennials and youth culture digitally, with more than 100 million views each month on all their media.
These media are aimed at the 18-34 year old demographic
(melty.fr, Shoko.fr), their social ecosystem and Snapchat Discover.

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Case Study

Pagan Online – Wargaming

Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.

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Case Study

Asphalt 9 esports Series

Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.

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Case Study

PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

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Case Study

Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

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