GosuRabbit

As esports betting grows, US states begin to open their arms

Esports betting has quickly become a multi-billion dollar market as esports have grown in popularity over the years, and several US states have taken notice.

According to Betting USA, only 11 states explicitly allow betting on esports. However, several state lawmakers are looking to expand esports betting to its constituents. In Massachusetts, state representative Andy Vargas showed his support for bringing this rising market into the Bay State.

“Sports betting presents a new and exciting opportunity for Massachusetts to bring in over $60 million dollars in revenue per year,” Vargas said in an email to GosuRabbit. “Esports betting is likely going to play a major role in the sports betting market in the near future. As someone who grew up playing games like NBA 2K and Call of Duty, I know the esports industry will continue to grow exponentially.”

The Massachusetts House of Representatives approved Bill H.3993 in a 156-3 vote on 23rd July, 2021, and it is waiting for a vote from the State Senate to be passed into law. Betting sites are desperate to get into esports betting, but with so many states not allowing it, many Americans have not been able to place bets.

However, that’s not stopping the industry’s expansion. Entain, an international gambling and betting company, purchased esports betting company Unikrn for £50 million in the company’s first expansion into esports, according to The Times.

This could be a huge turning point for the betting industry, as more traditional and mainstream companies look to bring esports betting into the foray.

According to a press release by Entain for its Investor Day on 12th August, 2021: “Skill-based wagering for casual esports gamers is emerging, but existing operators lack scale providing Entain with a clear opportunity in a new area related to our core expertise. […] We estimate that together the esports wagering and social casino related markets could add an incremental $20bn+ in addressable markets for us by 2025.”

As billions of dollars gets pumped into esports betting sites by companies such as Entain, and as more esports viewers start betting on the games they love, American lawmakers should feel a bigger push to allow betting and gambling into their states.

Recent Case Studies

photo of melty esports
Case Study

meltygroup

Meltygroup is a media company dedicated to millennials and youth culture digitally, with more than 100 million views each month on all their media.
These media are aimed at the 18-34 year old demographic
(melty.fr, Shoko.fr), their social ecosystem and Snapchat Discover.

Read More »
Case Study

Pagan Online – Wargaming

Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.

Read More »
Case Study

Asphalt 9 esports Series

Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.

Read More »
Case Study

PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

Read More »
Case Study

Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

Read More »