As crypto grows quickly, esports teams look to partner

Bitcoin is currently priced at just under $50,000USD, leading a growing industry (Image: Stock Catalog/Creativecommons.org)

With so many people watching esports events, advertisers are looking to capture the eyes of millions of viewers. However, the biggest partnerships in recent months have come from the cryptocurrency industry.

Astralis, NAVI and TSM FTX are just some of the organizations that have signed multi-year deals with cryptocurrency exchanges like Bybit and FTX, promoting the industry to their young audience.

As of Autumn 2020, 55% of people from 18-34 years old said they are “very” or “somewhat” likely to purchase cryptocurrency in the next five years, according to Statista.

That’s also the perfect age range for esports fans.

“More than six in every ten internet users watching esports are aged between 16 and 35 years old,” wrote Infront Marketing Manager Fracesco Alivia. “The average age of a traditional sports fan is about 50 – it’s 26 for esports.”

It makes sense for cryptocurrency companies to make these deals, even if it is for lots of money as seen with FTX’s 10 year, $210 million contract with TSM FTX, as well as a separate partnership with the League of Legends Championship Series.

For crypto companies looking to expand, it only makes sense to get their name out to young viewers who are interested in investing in this growing economy, especially with so many crypto companies looking to stand out amongst a sea of competitors.

As big name orgs are quickly signing with crypto companies, any brand looking to get their names on the jerseys of the biggest names in esports should act fast before it’s too late.

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