Americares is a non-profit organization that helps people around the world who are impacted by poverty, crisis, or disasters. They provide medical supplies, medicine, and health programs to address these issues.
Non-profits can greatly benefit from gaming as a means to raise awareness and revenue. The Americares team recognized this potential and sought expert guidance to make the most of it. Our team worked closely with their marketing and partnership teams to ensure they had a thorough understanding of the gaming ecosystem and the appropriate tone to use when communicating with this audience.
Our team has developed a gaming platform that effectively connects with the target audience by utilizing gaming culture. This strategy is rooted in the brand and mission of Americares and helped to grow fundraising efforts on popular streaming platforms like Twitch and YouTube.
We provided guidelines for social media and event concepts to forge close relationships with key fundraisers.