Age of Tanks is the first military strategic Metaverse game in the world. Mine resources, build your NFT tanks and defend your territory against thousands of other players that will try to outsmart you.
We were commissioned to formulate the strategy for the Initial NFT Offering (INO), the launch of the game and beyond.
We first reviewed existing branding and assets of DEFINATION (e.g. the whitepaper) as well as providing new key elements as part of the overall strategy.
Based on that we created a new positioning strategy for the game, including their Mission, Vision and Values in the gaming, and crypto ecosystem
Finally, we used that groundwork to create a cohesive marketing strategy for the Initial NFT Offering (INO, end of December 2021) and the launch of the game (February 2022), including an analysis of target audience, goals & objectives, competitor analysis and activations. The strategy included but was not limited to:
- Influencer Strategy
- Content creation
- Social Media Strategy