GosuRabbit

AGE OF TANKS

AoT logo

Age of Tanks is the first military strategic Metaverse game in the world. Mine resources, build your NFT tanks and defend your territory against thousands of other players that will try to outsmart you. 

We were commissioned to formulate the strategy for the Initial NFT Offering (INO), the launch of the game and beyond. 

We first reviewed existing branding and assets of DEFINATION (e.g. the whitepaper) as well as providing new key elements as part of the overall strategy.

Based on that we created a new positioning strategy for the game, including their Mission, Vision and Values in the gaming, and crypto ecosystem

Finally, we used that groundwork to create a cohesive marketing strategy for the Initial NFT Offering (INO, end of December 2021) and the launch of the game (February 2022), including an analysis of target audience, goals & objectives, competitor analysis and activations. The strategy included but was not limited to:

  • Influencer Strategy
  • Content creation
  • Social Media Strategy 
  • PR

Recent Case Studies

photo of melty esports
Case Study

meltygroup

Meltygroup is a media company dedicated to millennials and youth culture digitally, with more than 100 million views each month on all their media.
These media are aimed at the 18-34 year old demographic
(melty.fr, Shoko.fr), their social ecosystem and Snapchat Discover.

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Case Study

Pagan Online – Wargaming

Pagan Online is a fast-paced hack-and-slash action RPG from Wargaming, the makers of hit titles such as World of Tanks. The game explores themes surrounding ancient pagan mythology while providing players with an experience that is familiar to fans of the Diablo series.

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Case Study

Asphalt 9 esports Series

Asphalt 9: Legends is an award-winning racing game with amazing environments, awesome cars, and a gameplay experience unlike any other. The developer, Gameloft, is a global leader in mobile games publishing and had the vision to bring Asphalt 9 into the Esports universe.

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Case Study

PMU Challenge League of Legends

PMU is the leading provider of Horse Racing Betting in France. They also offer traditionnal sports betting and poker.

We worked with them to build a tournament called the “PMU Challenge” in the game League of Legends. We provided a full 360° service which included competition naming, format and supplier selection, multiple digital communications campaigns, content creation and more.

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Case Study

Sansar & Monstercat

Sansar is the latest production of Linden Labs, the makers of the massively popular game Second Life. Sansar is a platform that empowers the creation of unique and beautiful Virtual Reality experiences. The goal of the platform is to make VR an accessible creative medium for everyone to be able to develop, share, or sell social experiences in an environment that allows for unlimited creativity.

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