Everyone (including your gran) can be a competitive gamer now!
Mobile gaming has seen explosive growth in recent years, and it is changing the definition of what it means to be a gamer. Newzoo’s 2022 gaming report showed that the global mobile gaming market generated revenue of $92.2 billion in 2022. The mobile market now represents 50% of total revenue generated by gaming. Research from […]
Happy New year 2023!
First of all, GosuRabbit team wishes you a Happy New Year 2023! Gaming and esports have come a long way in recent years and are now an integral part of popular culture. Here are some of the biggest trends that have had a significant impact on the industry: To sum up, the gaming and esports […]
GameFi: Defying the bear market? What we learned in 2022
GameFi continues to buck the trend as web3 had a challenging year in 2022. The market is crowded and ambitious so it’s important to gain an edge on the competition by making the right steps in 2023 and beyond. Here are 5 observations we have made while working on GameFi projects in the last year. […]
EA is carving a mobile gaming space in a crowded video game market
The video game industry is moving at a rapid pace, but it might seem hard for companies to keep up with the expansion of the largest shareholders. Many video game publishers are trying to not fall behind Microsoft, Sony, and Take-Two Interactive, which have all acquired major video game developers to increase their slice of […]
From Mars to music: How different industries are expanding the metaverse
For the longest time, the metaverse has been seen as the future of video games. Gamers have enjoyed the endless content in Roblox and the NFT-centered economy of The Sandbox for years. But recently, the metaverse has become so much more than just a place for video games. On May 5, 2022, NASA announced a […]
Square Enix-Embracer deal showcases two key video game industry trends
The gaming industry saw yet another massive acquisition in 2022 as video game developer Square Enix sold several of its studios to Embracer Group, formerly known as Nordic Games, for USD 300 million. Embracer is a Swedish media holding company that has acquired several video game developers, such as Gearbox Entertainment in 2021 for USD […]
With university degrees in esports, future gaming workers are becoming more skilled
Video games have always been connoted with young people. According to a 2021 survey by the Entertainment Software Association, 58% of gamers in the U.S. are under 35 years old, and 20% are younger than 18 years old. Despite there being so many young gamers, video games are usually seen as just a hobby and […]
The metaverse is bringing video game companies like Bandai Namco into the new age
Just earlier this month, we discussed the litany of esports organisations such as Fnatic, G2 Esports, and Natus Vincere that have joined forces with blockchain companies to create NFTs for fans to purchase. But recently, there’s another video game company that’s throwing its hat into the ring. Video game publisher Bandai Namco announced on March […]
What to learn from Call of Duty’s social media marketing expertise
Call of Duty’s “Warzone in Paradise” advertisement campaign gained nearly 9 million views across several social media influencers. (Image by Activision Blizzard/Call of Duty) Call of Duty is one of the most popular video game franchises of all time, eclipsing 400 million copies sold by April 2021. But that success did not come by accident. […]
How esports fan engagement and brand marketing are keeping the industry alive
Fans are the most important part of the sports and esports industries. Stadium seats need to be filled, games need to be watched, and players need to be supported. That’s why esports teams try so hard to engage with their fans and foster positive connections between the brand and the supporters. Esports is unique from […]