CLOUD GAMING ISN’T DEAD, IT’S JUST GETTING STARTED
There seems to be a lot of concern regarding the state of cloud video gaming ever since Google announced it was closing its internal Stadia studios on Feb. 1, 2021. But not all hope is lost — far from it. With physical video games declining in market share and digital games increasingly requiring more storage space, cloud gaming should […]
THE BEST VIDEO GAME INDUSTRY EVENTS TO ATTEND IN-PERSON IN 2022
As global COVID-19 cases have decreased by more than 50% since January 2022, optimism for more in-person events has increased. Many event organisers are bringing their video game conventions back in-person. This means that gamers get to spread their wings again and convene for wonderful, multi-day extravaganzas. Here are some of 2022’s most anticipated gaming conventions and […]
TOP 3 VIDEO GAME INFLUENCER MARKETING SUCCESSES TO HELP BUILD YOUR BRAND
There are a plethora of companies and video game publishers looking to sell their products online to a wide gaming audience. But with the ever-increasing relevance of social media, advertisers are looking to connect with their audience through popular influencers on social media. In 2021, the influencer marketing industry nearly reached 14 billion USD, and […]
Skipping on strategy is the fastest route to failure
Failure is necessary for improvement and growth. However, with the current state of the economy, the margin for error is narrowing. Especially in marketing. Sun Tzu, a legendary Chinese military general and philosopher famously wrote “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So how can […]
Can esports overcome its gender issue?
It might surprise you to hear that 48% of people who play video games identify as female (Source: Entertainment Software Association). Furthermore 32% of female gamers will play five times per week (Source Newzoo). So why then are females so underrepresented in competitive gaming and esports and what might be done to bring more balance? […]
Everyone (including your gran) can be a competitive gamer now!
Mobile gaming has seen explosive growth in recent years, and it is changing the definition of what it means to be a gamer. Newzoo’s 2022 gaming report showed that the global mobile gaming market generated revenue of $92.2 billion in 2022. The mobile market now represents 50% of total revenue generated by gaming. Research from […]
Happy New year 2023!
First of all, GosuRabbit team wishes you a Happy New Year 2023! Gaming and esports have come a long way in recent years and are now an integral part of popular culture. Here are some of the biggest trends that have had a significant impact on the industry: To sum up, the gaming and esports […]
GameFi: Defying the bear market? What we learned in 2022
GameFi continues to buck the trend as web3 had a challenging year in 2022. The market is crowded and ambitious so it’s important to gain an edge on the competition by making the right steps in 2023 and beyond. Here are 5 observations we have made while working on GameFi projects in the last year. […]
EA is carving a mobile gaming space in a crowded video game market
The video game industry is moving at a rapid pace, but it might seem hard for companies to keep up with the expansion of the largest shareholders. Many video game publishers are trying to not fall behind Microsoft, Sony, and Take-Two Interactive, which have all acquired major video game developers to increase their slice of […]
From Mars to music: How different industries are expanding the metaverse
For the longest time, the metaverse has been seen as the future of video games. Gamers have enjoyed the endless content in Roblox and the NFT-centered economy of The Sandbox for years. But recently, the metaverse has become so much more than just a place for video games. On May 5, 2022, NASA announced a […]