Influencer Marketing in the Gaming Industry
The gaming industry has undergone a dramatic transformation in recent years, evolving from a niche hobby into a massive global entertainment powerhouse. With billions of gamers worldwide, it comes as no surprise that businesses are increasingly turning to influencer marketing to reach this vast and engaged audience.
User-Generated Content and Community Building: A Powerful Duo in Modern Marketing
In the realm of modern marketing, the power of user-generated content (UGC) and community building cannot be overstated. These two dynamic elements have emerged as integral components of successful marketing strategies, fostering brand loyalty, engagement, and authenticity. In this article, we’ll delve into the world of UGC and community building, exploring how they work in harmony to amplify marketing efforts.
Influencer marketing and parasocial interactions
Unlock the Secret Marketing Weapon: The Hidden Power of Imaginary Relationships with Media Figures and influencers
Why marketers should use gaming in their communication mix
Video games have become a communication channel with many interesting tools and outcomes for marketers. We outline 6 reasons why. In recent decades, video games have evolved from simple entertainment to a powerful medium for communication and storytelling as they possess unique qualities that transcend beyond their recreational value. Gaming offers a dynamic platform that […]
CLOUD GAMING ISN’T DEAD, IT’S JUST GETTING STARTED
There seems to be a lot of concern regarding the state of cloud video gaming ever since Google announced it was closing its internal Stadia studios on Feb. 1, 2021. But not all hope is lost — far from it. With physical video games declining in market share and digital games increasingly requiring more storage space, cloud gaming should […]
THE BEST VIDEO GAME INDUSTRY EVENTS TO ATTEND IN-PERSON IN 2022
As global COVID-19 cases have decreased by more than 50% since January 2022, optimism for more in-person events has increased. Many event organisers are bringing their video game conventions back in-person. This means that gamers get to spread their wings again and convene for wonderful, multi-day extravaganzas. Here are some of 2022’s most anticipated gaming conventions and […]
TOP 3 VIDEO GAME INFLUENCER MARKETING SUCCESSES TO HELP BUILD YOUR BRAND
There are a plethora of companies and video game publishers looking to sell their products online to a wide gaming audience. But with the ever-increasing relevance of social media, advertisers are looking to connect with their audience through popular influencers on social media. In 2021, the influencer marketing industry nearly reached 14 billion USD, and […]
Skipping on strategy is the fastest route to failure
Failure is necessary for improvement and growth. However, with the current state of the economy, the margin for error is narrowing. Especially in marketing. Sun Tzu, a legendary Chinese military general and philosopher famously wrote “Strategy without tactics is the slowest route to victory. Tactics without strategy are the noise before defeat.” So how can […]
Can esports overcome its gender issue?
It might surprise you to hear that 48% of people who play video games identify as female (Source: Entertainment Software Association). Furthermore 32% of female gamers will play five times per week (Source Newzoo). So why then are females so underrepresented in competitive gaming and esports and what might be done to bring more balance? […]
Everyone (including your gran) can be a competitive gamer now!
Mobile gaming has seen explosive growth in recent years, and it is changing the definition of what it means to be a gamer. Newzoo’s 2022 gaming report showed that the global mobile gaming market generated revenue of $92.2 billion in 2022. The mobile market now represents 50% of total revenue generated by gaming. Research from […]